Joe Digital was retained by Milbank Tweed Hadley McCloy LLP to write and produce a video for the careers section of their website, in an effort to assist the firm with their recruitment efforts. Joe Digital took the firm beyond the typical recruiting content and crafted a peer-oriented, honest window into associate life at a major, top-tier firm.
Milbank, Tweek, Hadley & McCloy is an international law firm and included in the American Lawyer’s annual “A-list” of the top 20 most elite law firms (2010). The firm’s headquarters are in New York, with 11 offices around the world. 
of the leading garment manufacturers in the United States. You’ll probably recognize some of their labels from your favorite Department Store. The BCX brand can be found in Macy’s stores nationwide. A.BYER junior sportswear is featured in most junior departments.
, in an effort to build business and maintain important client relationships in the digital space. These interactive tools, video content, and distribution platforms enable firms to maintain visibility, promote engagement and allow clients to track the progress of their cases through real time dialogue. We are helping firm’s understand the need for a digital hub from which they can service clients, market their services, and publish thought leadership content that earns them the trust of current and future clients.
posting takes a look at how traditional brands are throwing themselves into edgy, branded entertainment campaigns. Shocking the Interwebs audience certainly isn’t anything new to advertising (remember Diesel’s SFW birthday video in ’08?), but some brands are really jumping in with both feet and two of something else and demonstrating how important it is to really know who your audience is and what they want.