LOS ANGELES, CALIFORNIA DECEMBER, 11, 2009 Joe Digital is proud to announce that it has been retained by Active Network, Inc. and the NBA’s youth basketball initiative, iHoops.com to create, develop and produce content and various mobile applications for the company’s recently launched website.

“iHoops.com will serve as an essential resource for the youth basketball community,” said Kevin Weiberg, iHoops CEO. “This site will be the definitive online source where everyone intimately involved in youth basketball can find the valuable tools and information they need to succeed.”

“The iHoops site and the organization’s goals provide us with a perfect opportunity for Joe Digital to lend a hand with entertaining content that serves a positive purpose”, said company principal Peter Schankowitz. “Our first efforts include the development of engaging and entertaining mobile applications that will make iHoops.com the site of choice for kids, parents, coaches and anyone who loves and lives the game”, added Joe Digital partner Zach Jordan.

Once fully developed, iHoops.com will feature the latest in video and 3D-animation technology as well as a suite of mobile applications allowing users to interact with the iHoops.com community via their mobile device. The site will also feature tools to create the ultimate online basketball community, including user profiles, blogs, forums and groups. iHoops.com will be fully integrated into the social media space through Facebook, Twitter, MySpace and YouTube.

About Joe Digital

Joe Digital provides a 360 storytelling approach for brands and entertainment properties looking to create new levels of audience engagement across all entertainment platforms. For additional information about Joe Digital’s service offerings, complete biographical information, examples of clients and work as well as the company’s musings about branding, digital content and the future of brand storytelling, visit the Joe Digital website.