Meet Joe Digital

Joe Digital was founded by Peter Schankowitz and Zach Jordan. The two veteran creative producers have somehow managed to beat back the Hollywood zombies and make some killer content. We create and produce television series and specials, digital content, and branded entertainment for companies who want to reach, entertain, and retain their target audiences.
We also dabble in the sacred “Second Screen” experience. Yeah, you heard us. We actually do that multi-platform thing you’ve heard the posers mention. Oh, and, because of the sins of our fathers, and to make us feel better about ourselves, we work with non-profits whenever we can.  Did we mention we give good story?



Peter J. Schankowitz

Peter is a co-founder / Partner with Joe Digital, Inc., and is an entertainment industry veteran who has run several of the major independent studios in Hollywood and created and produced several well-known series and specials.  As an Executive Producer, he has created, developed and produced projects for most of the network and cable outlets, including ABC, FOX, NBC, UPN, MTV, BRAVO, LIFETIME, ANIMAL PLANET, HISTORY CHANNEL, COURT TV, VH1, and many first run syndication projects. He has produced hundreds of hours of television, documentaries and specials, and literally tens of thousands of pieces of online content covering everything from entertainment to branded video content. Peter’s online originals have appeared on numerous sites, major portals, and in branded campaigns around the globe. He has worked with the likes of Howard Stern, John Waters, Magic Johnson, and the great Norman Lear, among other legends.

Peter has consulted for and executive produced numerous online series for MSN.  He and the company are currently FOX’s content partner for all digital content and strategy for the online and live sync aspects of “The X Factor”, “American Idol”, and “So You Think You Can Dance” as well as several social media efforts for Fox’s scripted shows.
Prior to Joe Digital, he was the CEO and President of VideoJug America, Inc. where he created the world’s largest library of factual, HD video expertise at and spearheaded relationships with major brands and portals.  Before that, Peter ran the creative aspects of some of Hollywood’s largest and most successful production studios including Vin Di Bona Productions (“America’s Funniest Home Videos”) and Film Roman, Inc. (“The Simpsons”, “King of the Hill”, “Tripping the Rift”).

In a prior life Peter was an attorney at a major international law firm where his creativity got him constantly in trouble.  He is a member of the Board of Directors of Tower Cancer Research Foundation and the National Advisory Council of the Colonial Williamsburg Foundation and spends his every waking hour happily surviving the ravages of raising two teenage daughters.



Z Bio pic

Zach Jordan

Zach is co-founder / Partner at Joe Digital, Inc. and has created and developed content for some of the leading platforms in traditional and new media.  Zach is a survivor of the late 90’s San Francisco dot-com boom, where he began his career in the web video and technology start-up trenches, producing short form, web and branded media.  He has written, created, and produced content for Nike, Hasbro, the NBA, Kiva, and MSN Video.  Zach and his much smarter partner are currently FOX’s production partner for all digital content and strategy for the online and live sync aspects of “The X Factor”, “American Idol”, and “So You Think You Can Dance”,  as well as several social media efforts for Fox’s scripted shows.

He was one of the founding US producers and VP of Business Development at VideoJug America, where he developed licensing partnerships and custom branded programs.  He was the chief liaison and global creative partner servicing VideoJug’s relationship with MSN Video.  During his tenure, he wrote and produced over 2,000 videos, including original content for the MSN Live Earth event in July 2007.  As a documentary filmmaker, his work has been seen at AFI, SXSW, SF Documentary Film Festival, ITVFest, and many others around the world.  He is a member of the International Academy of Web Television.



Michael Parkekh

A Wall Streeter for over 20 years, former partner at Goldman   Sachs, and founder of its Internet Research effort in 1994, Michael has been living online since the early days of CompuServe in the 80s and AOL in the ’90s.  Michael helped build the Internet Research effort at the firm, which eventually comprised of many analysts covering major internet segments around the world.  Michael was the lead research analyst for the IPOs of Internet companies like UUNET, Yahoo!, eBay, DoubleClick, Webex, Real Networks, Exodus, Expedia, amongst many other pioneering companies, as well as covering companies like America Online and Netscape. He was an Institutional Investor ranked analyst for several years.  His focus spanned Internet sectors from software, access, infrastructure, and wireless to online commerce and content companies worldwide.  Michael also advised senior managements of leading incumbent companies in mainstream industry sectors globally, on strategic matters related to Internet-driven changes in their long-term business models.  Michael started his career at Goldman Sachs, developing the firm’s equities business in the Middle East, with high net worth family offices and sovereign wealth funds. He got his MBA at the University of North Carolina at Chapel Hill in 1982, and BSc at Auburn University in 1980. He joined Goldman Sachs & Co. in 1982.  A native of India, Michael, aka Mukesh, grew up in the middle east., coming to the US in 1977 for college.  Michael serves on various advisory boards of start-up internet companies.  As an active investor, he is focused on both private and public, technology-driven opportunities.



Yolanda Petriz

Yolanda is an accomplished Creative Director with over 15 years of experience in design and brand development. She has worked with major agencies in San Francisco and Los Angeles and has an impressive portfolio that includes branding, identity, packaging, collateral and interactive design. Prior to joining Joe Digital, Yolanda spent many years in the branding trenches in New York, San francisco and Los Angeles where she put her conceptual problem solving and creative design skills to work for a wide variety of brands such as: Nescafe, Tropicana, Beringer, Neutrogena, Perrier, AOL and Vonage. A native of Mallorca, Spain, Yolanda is bilingual and is a graduate of the School of Visual Arts in New York.



Jocelyn Hsu

As a Digital Producer, Jocelyn makes her mark running the second screen Live App experience for NBC’s “The Voice” and “America’s Got Talent.” In 2016, she became a junior full stack developer, working in Ruby on Rails, JavaScript, JQuery, HTML, and CSS. Jocelyn has 15 years of experience as a digital producer and filmmaker, producing hundreds of commercial campaigns, shorts and original series content. She worked behind the scenes at Fox, on some of the most engaging unscripted TV properties, including “American Idol,” “So You Think You Can Dance,” “MasterChef,” and more. At Trigger, an augmented reality agency, she helped produce apps for LEGO, involving specialized, conductive AR app bricks. In 2009, Jocelyn co-founded Automaton, a digital agency, where she helped clients like Verizon and Starbucks create branded videos and digital content. The first video she made in 2002 went viral before Youtube existed and went on to get over 3 million views. Feeling guilty about her spare time, she created and manages her own blog network, The Unaccomplished Lady, which covers lifestyle topics written by very accomplished women.


Jaxon Merrill

Listen kids, experience matters. So it’s a good thing to have over 20 years of killing it in the digital domain. Impressed yet? Keep reading. Jaxon has honed his passion for award-winning product development, leading special ops teams, and innovating digital products for the biggest brands on the planet, like: FOX BroadcastingDisneyWarner Music, and Amp’d Mobile.

Most recently, Jaxon helped lead the creation of Beachbody On Demand, which has earned its place as one of the top streaming video services in the US, UK, and Canada. He fearlessly lead the Product Development team in creating a cutting-edge, digital fitness platform on web, mobile, OTT, and wearable devices.    

We think his extensive expertise in product development, account management, online marketing, and brand management sound really sexy. Perhaps this is the reason FOX Broadcasting tapped him to help develop the second screen experience for hit TV shows like: American Idol”“The X Factor”, and “The Simpsons”

Long before mobile apps and streaming HD video, Jaxon began his career as a recording engineer for the music industry. Lucky for us, he transitioned to digital media in the early days of the Internet. He still experiences dial-up video flashbacks.



Andrew Jordan

As a UX Strategy Director, Andrew has over 12 years of experience in UI/UX design. Through the years, he’s been sought out by secretive brands and government agencies, so he’s not at liberty to discuss or share some of his more clandestine clientele. However, when not bound by confidentiality agreements and retina scans, he’s openly designing and building complex, mobile apps for household names like KPMG, McKinsey & Company, Thomson Reuters, and iHeartRadio. From Wire Framing and sketching, to User testing and Collaboration, his OCD-grade attention to detail, coupled with incendiary written and oral communication skills, seem to win over even the most discerning brands looking to make a profound visual statement in the interactive space.



Carrie Borzillo

Carrie Borzillo is a triple threat in entertainment media with nearly 20 years experience as a journalist, content producer, and author specializing in music, reality television, pop culture, and sex.

On the production side at Joe Digital, Borzillo, a voting member of the Television Academy, serves as Digital Producer for NBC’s Emmy Awards-winning The Voice and America’s Got Talent, manning the live sync/second-screen experience on the app. She previously held that position for a season of FOX’s American Idol and served as Head Writer for both seasons of The X Factor’s digital assets.

As a music/entertainment journalist, she was named one of the Most Influential Californians in the Music Industry at age 25 and Music Journalist of the Year by NARAS. She began her career at Billboard magazine becoming the youngest editor in the trade’s 100-year history at the time, and held senior staff positions at E! Online and People. Her work has appeared in countless magazines, including Rolling Stone, Spin, Entertainment Weekly, Us Weekly, The Hollywood Reporter, and others.

She’s also the author of three non-fiction pop culture books with major publishers – Cherry Bomb: The Ultimate Guide to Becoming a Better Flirt, a Tougher Chick, and a Hotter Girlfriend, and to Living Life Like a Rock Star (Simon & Schuster), Tera Patrick’s Sinner Takes All (Gotham/Penguin), and Nirvana: In the Words of the People Who Were There (Carlton/Barnes & Noble Books).

She currently divides her time between NBC and dispensing sex and love advice for Men’s Health, SELF, DAME,, and others.

About Carrie
Carrie’s Books

felipe-picFelipe Linz

As a Producer and Editor, Felipe has over 13 years of experience creating content for Hollywood’s major studios and independent companies alike. Currently writing and producing the documentary feature film NAPA with Robert Redford narrating and Executive Producing, Felipe most recently produced the documentary SNEAKERHEADZ which premiered at the SXSW Film Festival and was released theatrically in 2015. Additionally, he created and is Executive Producing the feature film ALIEN SLEEPER CELL with James McTeigue directing (V FOR VENDETTA), currently in development.

As a skilled editor, Felipe has crafted content for 20th Century Fox Films, Fox Digital, ABC Networks, Universal Music, Interscope Records, HBO and many others. Felipe began his career as a senior development executive for Academy Award nominated production company Friendly Films, where he worked on such films as LITTLE MISS SUNSHINE and the BIG MOMMA’S HOUSE franchise.

eric-navarrette-picEric Navarrette

Eric is an experienced copywriter, producer, and project manager for team Joe Digital. He has helped define and launch branding initiatives for numerous tech start-ups. Some of the big names he’s worked with include: The Voice, America’s Got Talent, The History Channel, Paramount, TNT, and Fox. With a focus on the future of technology and media, he’s recently forayed into digital content production, as a live operations producer for second screen experiences, as well as creating and hosting the podcast show, “At the Point of a Knife”, where he interviews the newest generation of horror filmmakers.

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