Road Raves

MSN needed to serve their automobile-crazed audience as well as autos.msn.com.  After fierce competition during the RFP process, we left our competitors licking their hubcaps, and produced 48 episodes of “Road Raves”.  Through the lunacy and know-how of our host, TV’s Mark DeCarlo, we developed and produced an automobile lifestyle show that catered to everyone from the car nut, to the car buyer, to  the weekend warrior who wants to self-pimp her ride. The show consistently exceeded all metric goals throughout the two season run.  Joe Digital and “Road Raves” were Official Honorees in the 2012 16th Annual Webby Awards. And Mark DeCarlo is loose somewhere in America with his miniature Emmy.